What is Mutual Fund Distribution and Why is it Important ?

What is Mutual Fund Distribution and Why is it Important ?

Mutual funds are a popular investment option for individuals and institutions alike, offering a diversified portfolio managed by professional fund managers. However, for investors to access these funds, they often rely on mutual fund distributors. These distributors play a crucial role in the mutual fund industry, facilitating the sale and purchase of mutual fund units. In this article, we will explore the importance of mutual fund distribution, the role of mutual fund advisors and distributors, the commission structure, regulatory requirements, and the benefits of the mutual fund distribution business.

The Role of MF Advisors and Distributors

Mutual fund advisors and distributors are intermediaries who help investors navigate the complex world of mutual funds. They provide valuable guidance and assistance in selecting the right funds based on an investor’s risk profile, investment goals, and time horizon. Advisors and distributors also help investors complete the necessary paperwork, open accounts, and monitor their investments.

Understanding the Commission Structure

Mutual fund distributors earn commissions for their services, which are typically a percentage of the assets under management (AUM) or a flat fee. The commission structure varies depending on the fund house and the type of mutual fund. For example, equity funds may have a higher commission rate than debt funds due to the higher risk involved.

Regulatory Requirements: ARN and EUIN

In India, mutual fund distributors must obtain an AMFI Registration Number (ARN) from the Association of Mutual Funds in India (AMFI) to sell mutual funds. Additionally, they must have a unique Employee Unique Identification Number (EUIN) issued by the AMFI. These regulatory requirements ensure that distributors are qualified and adhere to industry standards.

Becoming a Mutual Fund Distributor in India

To become a mutual fund distributor in India, individuals must complete the necessary training and pass the AMFI certification exam. They must also meet the regulatory requirements and maintain their ARN and EUIN. Once certified, distributors can offer a wide range of mutual funds to their clients.

The Benefits of the Mutual Fund Distribution Business

Mutual fund distribution can be a lucrative business for individuals and firms. Distributors earn commissions on every transaction, and as the AUM grows, so does their income. Additionally, mutual fund distribution offers the opportunity to build long-term relationships with clients and provide ongoing financial advice.

Harnessing Partnerships for Mutual Fund Distribution

Many mutual fund distributors partner with banks, financial institutions, and wealth management firms to expand their reach and access a larger client base. These partnerships can be mutually beneficial, as they allow distributors to leverage the resources and expertise of their partners.

Leveraging Technology for Mutual Fund Distribution

Technology has revolutionized the mutual fund distribution business, making it easier for distributors to reach clients and manage their investments. Online platforms and mobile apps allow investors to access mutual funds anytime, anywhere, and distributors can use data analytics to personalize their services and offer targeted investment solutions.

The Power of Mutual Fund Distribution Networks

Mutual fund distributors often form networks or associations to share best practices, collaborate on marketing initiatives, and negotiate better terms with fund houses. These networks can be valuable resources for distributors, providing support and guidance as they grow their businesses.


Mutual fund distribution plays a vital role in the mutual fund industry, connecting investors with the right funds and helping them achieve their financial goals. Distributors earn commissions for their services, and the business can be highly profitable for those who are qualified and dedicated. Regulatory requirements ensure that distributors adhere to industry standards, and technology has made it easier than ever to access mutual funds. By harnessing partnerships, leveraging technology, and joining distribution networks, mutual fund distributors can build successful businesses and provide valuable services to their clients.

Mutual Fund Advisor in India & Mutual Fund Advisor In Delhi